LO4 - Mode Of Address and Structure

The general purpose of my article is to inform my target audience of the issue Sheffield has with homelessness if they were not already aware, and to further broaden their knowledge on ways in which they can personally assist. For this article i have specifically written for both male and females aged 16-45 as they are most likely to find themselves directly in contact with the homeless when attending schools and buisnesses in the city centre and surrounding areas. This is one of the primary reasons that the article has been written with carefully selected language (coded elaborately) as articles such as these which feature in formal publications are favoured by the above demographic. In addition to this emotive language choices such as 'selfless', 'kindness' and 'begging' are used to provoke a response from the above people as it is seen that they are those most able to assist what with being part of the ABC1 demographic with a higher amount of disposable income. These kind of language choices are preferred by news paper publications who appeal to a similar target audience such as the Telegraph or Independent.

Because of the target audience I am aiming to appeal to with this Newspaper article, I have used a variety of sentence structures, giving subordinate clauses much presence throughout which helps with the elaborate coding i have used as part of a convention of this kind of article. To reinforce my points and to show the use of both primary and secondary research i have included jargon such as 'entrenched' which would rely on the reader to have knowledge on homelessness prior to reading the article, which is likely as i am aiming to appeal to educated, affluent achievers.

The tone changes throughout the article from informative what with giving the primary information about homelessness , including statistical information from primary definers to altruistic when giving the general public and target audience foreground for how they can assist. This approach can give the target audience the information they need in order to formulate an opinion on the topic , then change to a more converastional tone which gives the reader opportunity to act on the information they have been given.