UNIT 7 LO1- Understand the News Industry Report
The news is delivered to the public audience on many different platforms making it easily accessible for anyone at any time, some of these include print, web, TV, radio and social media. Web 2.0 (the second phase of the internet) has made this process of gathering current affairs much simpler for today’s people as we are now able to interact with news stories, share them with friends and family via social media and even comment, leaving feedback or opinions for those writing the articles. This has lead into a trend of Citizen journalism meaning anybody can put their own take on current events and change the way we of audiences see them.
Conglomerate companies such as the BBC have used technological convergence to their advantage, expanding their distribution to both web and social media allowing these news stories to reach a broader audience such as millennials who are seemingly out of touch when it comes to watching the news as it is broadcasted on TV. In addition to this, the BBC have gained a place on the Snapchat interface allowing them to reach further into a wide audience by appealing to a younger demographic with stories that will appeal directly to their age group. Likewise, the BBC have made it a possibility for listeners to see what will be featured in the shows in the oncoming days on social media accounts such as Twitter, each radio station has their own private account posting regularly to their audiences telling them of different talks of which they may like to listen to.
As the BBC is a cross media conglomerate they also operate across several different radio stations in the United Kingdom which not only provides an entertainment section as part of their ethos, but delivers news hourly which again targets a mass audience for the stations which they are distributing the news from are specific for different age groups for example Radio 1 extra appeals primarily to a younger target audience however is still reporting on current affairs. As part of this, these radio stations operate on podcasts allowing listeners to tune in via the internet which again enables you to leave comments and share the content of the shows with friends on social media accounts. As mentioned previously these radio stations enable their selves to interact with users via social media as a result of technological convergence, particularly on BBC radio 2 there are portions of the show dedicated to debates where people are allowed to voice their opinions on the news or subjects related to via email or social media. At present the BBC have on going news stories regarding Donald Trump and his nomination of Neil Gorsuch for supreme court, In order to present this information to its audience, the article was hyperlinked to the BBC news website via the BBC news world Twitter account. The headline was attached to a video of Neil Gorsuch with Mr Trump stood behind Accompanied by the hashtag '#SCOTUS' which again leads you to various other mentioning’s of the
same hashtag featuring videos and alternative headlines. The article was based around the fact that Gorsuch would restore the conservative majority following the death of a member of the party, this message is continuous across the social media and online article as well as. This story has also been continued across various news stations including the world service, however this also gave information that some opposition democrats are attempting to block anyone deemed too conservative and Mr Gorsuch is causing some concern when it comes to his capability in this position. In an article given by the Telegraph, there is no mention of the arising concern about how legitimate the claim from Trump is about this court judge however input on how democrats are meeting his nomination with 'immediate resistance' - this is also being distributed by the Telegraphs social media page reconfirming that the stories are being told fairly across all of its available platforms. Both the BBC and The Telegraph take a central view in terms of political Bias however can be seen slightly leaning toward left wing as they are disputing the reliability of Trumps Nominations. The BBC in particular has taken this central view by giving information about the nominated, why the supreme court is as important as it is, protesters condemning the choice and an interview with Gorsuch himself. All Visual content surrounding this story feature the nominated Mr Gorsuch dressed formally to make an acceptance speech in the presence of Trump, these videos and images are consistent across multiple platforms in order to reinforce the importance of this event.
The issue with conglomerate such as the BBC is that they can be seen as politically biased, in this case toward left wing politics meaning that the majority of news stories we see and hear are poised to support this way of seeing. In contrast to this, News Corporation who provide the majority of the news for the world give us political bias from the right wing which again gives a skewed overview on global politics – The press association, a news agency gather all current news stories and sell them on to companies such as News Corporation therefore those containing the right wing politics can be bought and featured in their TV, Radio and print news reports. When this is the primary news provider globally , this can cause controversy. Every News outlet has editors called 'Gate Keepers' who regulate what we are exposed to via the media, this prevents us from seeing things which can be received as harmful for the audience or a political power – this of course causes some concern when media giants such as Rupert Murdoch own many of the worlds broadcasters and therefore regulate the majority of what we see on our screens and in print. The reason behind these vigorous checks is because of this idea of the Hypodermic syringe theory which implies that we as an audience are passive therefore believe everything we see and hear, to prevent this and in turn a moral panic , Gatekeepers only release what they think is suitable.
News can also be delivered in print form (tabloid or broadsheet) which covers a variety of different sectors within the news such as gossip, crime and politics. This is the most traditional way of distributing news however has been affected by technological convergence as these articles featured on the front pages daily can now be found in 'news stand' for example on your hand held devices. This again helps engage younger people with
current events as it is simply there at the touch of a screen and not amongst reams of print that may be off putting.
Overall the biggest change in the way we receive news stories comes at the hands of citizen journalism, the rise of interactive websites such as Buzz Feed allow semi professional / amateur reporters to comment on stories that are in the larger newspapers and conglomerate broadcasters TV reports. This gives voice to people not part of large conglomerate companies and allows them to give their opinion in a way that is relatable to younger audience due to a large proportion of their content being on social media – particularly Facebook where once more audiences can engage and influence the way the next reports are written.
However regardless of technological convergence, the remaining presence of traditional methods of distributing the news such as Newspapers are valued by many people including those not as familiar with technology. Technophobes and those simply at an age where internet access is not as feasible are those who benefit most from the traditional methods therefore should these platforms be eradicated due to web 2.0 there would be potential loss of generations receiving and acting upon the news. Digital natives however are more acclimatised to receiving the news on web based platforms and applications as this is the way more suitable for them, however the presence of traditional methods allows them to respect the convergence from broadsheets to simulcasting. Even with the rise of modern methods of interacting with the news, Print is still a relevant form of communication with the desired audience – in contrast to say a News broadcast on the television, newspapers have various different sections, reporting on multiple genres of news alongside advertisements, holiday features and self help areas which aren't available watching the six o'clock news.
In relation to this social media may be the most current way of meeting the needs of a mass audience , however isn't for everybody – some still prefer the thorough examination of current affairs in a broadsheet as opposed to brief sentences posted on a social media account. Be that as it may, social media still holds preference over say radio news broadcasts as a wider audience is reached in a shorter amount of time, however when it comes to reaching smaller audiences , say region specific – radio is more suited as it gives a more tailored approach to how we receive the news.
Tuesday, 6 June 2017
LO2 - know the construction and content of news articles
ARTICLE 1 –
http://www.dailymail.co.uk/news/article-4225822/Kim-Jong-s-playboy-half-brother-poisoned-assassins.html
The general jist of the article is to examine and explore the issue of the power given to radical leaders and how this can lead to the unlawful killing of innocent people. Quotations such as - 'CCTV images have emerged of a woman suspected to be a female assassin sent by Kim Jong-un as part of a Cold War-style poison squad to murder his playboy half-brother' elaborate this idea of left wing bias as it quite openly suggests that the assassination took place as part of an order by Jong - un himself , such statements are also used to show us the position the journalist is taking in relation to the event an is inviting us to analyse and form our own opinion based on allegations highlighted by the mail. In the headline, referring to the 'cold war' and 'murder' will have a significant effect on the reader as it creates a specific link to a historical event that has had substantial effect on political and military tension. Using this emotive language in the headline of the article sets the tone for the remainder of the body copy and allows the reader to map the change of events and tone throughout the article.
Although showing clear political bias, the newspaper article has a rather informal tone to begin with as to invite the reader into debating a rather taboo subject, i have reason to believe this as little political language is used to describe Kim - Jong - Un and a significant portion of the article is based around the women in question wearing a fashion t-shirt with the abbreviation 'LOL' on the front. This helps the reader understand that the Assassination that has taken place has been done by an average person. This of course poses juxtaposition with the headline of the article as it uses significantly positive language which implies to the reader that the content of the article has to be taken for what it is as the majority is based on allegations . Toward the middle of the article there are multiple statements from officials which gives the article a more formal feel as the majority of the article is made up by visuals to support any complex subjects so that a vast target audience can read it and formulate their own opinion which is the primary idea. Throughout the article multiple emotive language choices have been selected in order to gain the support of the reader when it comes to being against the choices of the Korean leader, words such as 'Attack' and 'Inhumane' help us formulate a negative opinion and then help us feel apologetic for Kim - Jong - Nam as it has been stated that he posed no political threat to his half-brother. We begin to realise that the article is in favour of Jong - Nam when statements from the leader are done so in inverted commas which makes us question the reliability of the source it came from. It was said that Jong- Un considered his brother a 'joke' which again poses the reader against him in terms of political stance.
The initial paragraphs of the article are fact based with occasional humour such as 'waited there so long they eventually ordered a KFC meal, it has been claimed' as to make relation with the reader and entice them into the remainder of the article. The middle section of the article is heavily populated with images and reiteration of facts such as how the assassination happened, where it took place and the back stories that lead to possible reasons the attack could have happened 'The 46-year-old, who had branded his younger brother's regime a 'joke' . It is not until the end of the article that there is direct speech taken from interviews with primary definers, leaving the elaborate coding until the end of the article allows readers that may wish to see another dimension the article, to do so and leaving those who may not as readily understand elaborate coding with the important information needed to formulate an opinion about the article in the rest of the report.
Sentence construction is an integral part of this article and fluctuates throughout to help the reader
understand the unfurling events, simple sentences such as 'Earlier reports suggested Jong-Nam was targeted by two suspected female North Korean operatives who apparently attacked him from behind with poison spray' inform the reader of what and how it happened, this restricted coding enables people from all backgrounds to read and understand without being bombarded by political jargon.
*ARTICLE 2 –
http://www.celebsnow.co.uk/celebrity-news/paul-burrell-gay-engaged-645483
This particular article originated from CelebNow, a publication website whom specialise in celebrity gossip and fashion news stories - the serves the purpose to inform the audience of Mr Burrell's engagement to his lawyer boyfriend after splitting from his wife after thirty two years of marriage . The story covers the revelation that former royal butler has ended his marriage to pursue a relationship with his boyfriend, after coming out as gay after 32 years of marriage. The general tone of the article is ambivalent, showing no real interest in the engagement of the two, even biting in some areas when talking about Burrell 'Keeping secrets of his own from the public' and upon commenting on the fact he has left his wife to pursue a new relationship. In the headline of the article emotive language such as 'reveal' has been used to pique the interest of the audience, this paired with the nature of the articles common with this publication infers that something exclusive is going to be revealed. Readers of magazines such as Now are primarily female whom stereo-typically are more inquisitive when it comes to celebrity gossip therefore using this language will engage them without having to read the main body copy.
As said previously in parts of the article the tone changes to biting, the quotation 'after nearly three decades of marriage; they share two children' shows that the journalist who has written the article is against Burrells marriage and is therefore posing the article as a sympathetic piece towards the divorcee. This sensationalist language is used to provoke a reaction out of the audience reading the magazine feature. The length of the article is reflective of the C2DE social grading of which it is aimed at, the use of simple sentences such as 'Paul will marry boyfriend Graham in April - months after divorcing his ex-wife of 32 years' gives the audience a basic summary of the article without using elaborate coding which is more favoured in magazines and newspapers geared toward ABC1 , or affluent achievers who stereo-typically wouldn't be as interested in a gossip magazine.
In relation to the length of the article, the majority of where story is missing is made up with images related to the text which gives visual aid when it comes to understanding the past of royal butler Paul Burrell, using images from popular television show ' I'm a Celebrity Get Me Out Of Here' is relative as those who read gossip magazines would generally indulge in reality TV shows such as the aforementioned therefore are targeting a captive audience, knowing that those reading may already recognise Mr Burrell from elsewhere making the 'reveal' all the more enticing.
Because of the nature of the magazine, there is no political bias and the story line is not relevant to politics of any sort.
The headline of the article uses positive emotive language such as 'congrats' and 'engaged' appeals directly to the target audience of the gossip magazine, colloquialisms such as 'congrats' are a form of restricted coding which allows the reader to understand the article in a way which is suited to them. In the following sentences, juxtaposing language is used such as 'keeping secrets' and 'revealed' to keep with the conventions of the magazine , this leads the reader to believe the content on Mr Burrell
is exclusive to them. This is a clever technique as in the headline positive emotive language has been used to pique the interest of the reader however when the tone changes, in a disapproving manner , as does the choice of language – this is what is expected of this type of magazine therefore will be understood and appreciated by their readers.
*ARTICLE 3 –
http://lifestyle.one/heat/celebrity/news/stavros-flatley-arrest-cannabis/
This small news article about the arrest of part of the Stavros Flatley duo originated from Heat magazine, a publication common for its gossip story lines and population amongst particularly young women part of the C2DE social grading. The articles purpose is to inform and explain to the reader about the situation the talent show star has found himself a part of and to give the father of Lagi Demetriou a chance to plead his son's innocence. The general tone of the article intimate, appealing directly to the audience and informing them of this revelation with no cynical undertone to the alleged drug factory. Throughout the small article a large majority of the body copy is made up of direct speech which gives a personal feel to the article as though the conversation is being directed toward the reader for example "We are determined to prove his innocence." - This quotation from the family appeals to the stereotypical reader of this sort of magazine as it is though they become a part of the drama.
Because the story that has been reported upon is controversial, there are many bits of the story placed in inverted commas as to suggest their validity such as '50k cannabis factory' and 'alleged' which gives a doubtful tone in favour of the twenty year old 'star' and his family. This magazine publication is aimed toward the C2DE social grading which is reflected in the way that it is written, there is little advanced language and is a clear example of restricted coding which is intended to make it easier for the reader to understand. The article is quite brisk, presenting the reader with the story and then leaving them to make their own decisions on what to believe, which in a sense gives us this peer to peer mode of address as there is no educating underlying tone. There is no political bias to this article due to the story on which is being reported, that being said there is a form of bias being used toward Mr Demetriou as the journalist writing the article has done so in a way which leaves us sympathising with the young man – cleverly the journalist responsible for this article has chosen accompanying images which show Lagi Demetriou as a young boy, by doing this, the audience are then coerced into believing the man innocent of what he has been accused of simply because they still see him as the young boy on the prime time television show. By reporting on a story such as this, Heat magazine has already appealed to its target audience, knowing that primarily females of the C2DE social grading will already support the stance in which the article has taken , supporting the accused as he was a part of the hit reality talent show 'Britain's got talent' which appeals to a similar demographic.
In the headline of the article, the man's family are described as being 'devastated' by his arrest, language of a similar ilk is used throughout such as 'innocence' and 'accusations' to provoke an emotional response from the reader and presumably their support as the family are convinced 'he had nothing to do with this' . The article is very short in length, this is most likely to connote the dismissal of such a preposterous allegation as should this be a story the journalist deemed to be true, it is highly likely that they would go into considerable depths and gather information from primary
definers who would know the ins and outs of the case – by only using the families opinions and statements, it shows there are no legal implications yet that prove Lagi Demetriou guilty.
ARTICLE 4 –
https://www.theguardian.com/uk-news/2017/mar/06/theresa-may-paves-way-for-new-generation-of-grammar-schools
This article is featured in The guardian, a newspaper favoured by the ABC1 social grading due to its political heavy content and elaborate coding favoured by affluent achievers. The purpose of the article is to inform and explore the issues that the government will face when Phillip Hammond 'will plough £320m' into expanding the governments free schooling programme. We are made aware of the articles purpose when looking at sentences such as 'The chancellor will underline the government’s focus on selective education by also extending free public transport for the poorest children to grammar schools' as it tells the audience directly of plans in place to aid the idea of the new free government run schools. The tone of the article is generally cynical in the sense that i believe the journalist writing the article does not fully agree with the proposal specifically with the repetition of the word 'insisted' which gives the impression to the reader that this may not be as straight forward as Theresa May and Phillip Hammond are trying to convey.
Because of the target audience for the newspaper, the language which has been used throughout the article is very complex, using considerable amounts of political jargon in order to explain as clearly and professionally as possible the stance in which this should leave the reader should their own children or grandchildren be intended to attend one of these government funded grammar schools as planned in 2020. In addition to this , it is heavily reliant upon the target audience understanding the restricted coding as there are very little visual aids to support which could further elaborate upon the content of the article. As the subject of discussion is one of political nature, this is reflected in its length relying upon its reader’s interest in the subject and the stereotypical nature of a person in the ABC1 social grading.
The article has a clear political left wing bias due to its questioning of the prime minister whom is profoundly right wing, this is made prominent when highlighting the 'immediate backlash' that arose after the proposed plans were made public - should the article be right wing, it would presumably be fully supportive of governments decisions. Complex sentences such as “Over the last six years, we have overseen a revolution in our schools system and we have raised standards and opportunity, but there is much more to do.” relate directly to the audience as it is expected that reading a newspaper favoured by those in the ABC1 social grading, would have a high majority of educated readers that would understand this more complex format – this is in comparison to other newspaper publications such as The Sun which wouldn’t necessarily choose this method of communication as it might not be as easily understood by its stereotypically less professional audience.
ARTICLE 5 –
http://www.bbc.co.uk/news/technology-39187929
This article surrounding the legitimacy of social networking giant 'Facebook [s]' filtration system when it comes to sexually explicit images of children. The main point of the article is to inform the reader of a small experiment run by the BBC in which they posted provocative images of 16 years old children and groups named suggestively to imply indecent images. The overriding purpose of the article is to educate presumably the parents of young people of the dangers of filtering systems on social media sites therefore informing them of the dangers - this is shown in quotes from the BBC such as 'When provided with examples of the images, Facebook reported the BBC journalists involved to the police and cancelled plans for an interview' which outlines to the audience the irresponsibility of the officials in charge Facebook's publicity. The tone of the article is rather candid in areas however with good reason , revealing that 'Of the 100 images only 18 were removed.' , using facts in this way informs the reader and are purposefully used by the journalist to startle and aware the target audience.
Throughout there is an apparent use of emotive language in order to stress the importance of the subject the journalist is reporting upon for example 'paedophiles' , 'abuse' and 'exploitation' - this in turn provokes a very basic response as the topic is regarded abhorrent to most people and as a result will be at the forefront of the readers mind for the foreseeable meaning the articles content is likely to be passed on by word of mouth. In addition to this there is a heavy presence of direct speech from officials and the authorities which gives the article a personal feel , as though they are addressing the reader of the article directly . Doing this is particularly important when it comes to sensitive subjects as it means that the reader is more likely to read and understand the information they are being given. The majority of the article is written in elaborate coding as to connote the legal implications posed with possessing indecent images of children, however in sections where simple facts are being put across to the reader , it is restrictive to ensure that they are understood by anybody, of any social grading can understand the issue. In the headline of the article is purposefully shocking to engage the reader and educate them about the dangers of social media for young people, the words 'sexualised' and 'children' set the scene for the article as it were and then similar language choices which have been noted above have been used throughout to infer that this is an ongoing problem in society and as a result of Facebook failing to remove explicit content – is no closer to being resolved. The BBC has a high readership of the ABC1 social grading which is reflected in the length and nature of the article. In the establishing paragraphs of the story, most of the body copy is made up of statements and facts from primary definers for example 'more than 80% were not removed' this is directly appealing to the educated target audience who will appreciate the merit of statistical information over vague facts which are say found in gossip magazines.
However toward the middle of the article, the statistical information subsides and small snippets of basic information is bullet pointed which allows those who may not understand the initial elaborate coding. The BBC is a public service broadcaster meaning that the content that it provides is for everybody who chooses to read or watch it, therefore it is important that the article is given both aspects of elaborate and restrictive coding as this provides no limitations for the people reading meaning it will resonate with both people in the ABC1 social grading and C2DE despite the high readership figures of the former.
http://www.dailymail.co.uk/news/article-4225822/Kim-Jong-s-playboy-half-brother-poisoned-assassins.html
The general jist of the article is to examine and explore the issue of the power given to radical leaders and how this can lead to the unlawful killing of innocent people. Quotations such as - 'CCTV images have emerged of a woman suspected to be a female assassin sent by Kim Jong-un as part of a Cold War-style poison squad to murder his playboy half-brother' elaborate this idea of left wing bias as it quite openly suggests that the assassination took place as part of an order by Jong - un himself , such statements are also used to show us the position the journalist is taking in relation to the event an is inviting us to analyse and form our own opinion based on allegations highlighted by the mail. In the headline, referring to the 'cold war' and 'murder' will have a significant effect on the reader as it creates a specific link to a historical event that has had substantial effect on political and military tension. Using this emotive language in the headline of the article sets the tone for the remainder of the body copy and allows the reader to map the change of events and tone throughout the article.
Although showing clear political bias, the newspaper article has a rather informal tone to begin with as to invite the reader into debating a rather taboo subject, i have reason to believe this as little political language is used to describe Kim - Jong - Un and a significant portion of the article is based around the women in question wearing a fashion t-shirt with the abbreviation 'LOL' on the front. This helps the reader understand that the Assassination that has taken place has been done by an average person. This of course poses juxtaposition with the headline of the article as it uses significantly positive language which implies to the reader that the content of the article has to be taken for what it is as the majority is based on allegations . Toward the middle of the article there are multiple statements from officials which gives the article a more formal feel as the majority of the article is made up by visuals to support any complex subjects so that a vast target audience can read it and formulate their own opinion which is the primary idea. Throughout the article multiple emotive language choices have been selected in order to gain the support of the reader when it comes to being against the choices of the Korean leader, words such as 'Attack' and 'Inhumane' help us formulate a negative opinion and then help us feel apologetic for Kim - Jong - Nam as it has been stated that he posed no political threat to his half-brother. We begin to realise that the article is in favour of Jong - Nam when statements from the leader are done so in inverted commas which makes us question the reliability of the source it came from. It was said that Jong- Un considered his brother a 'joke' which again poses the reader against him in terms of political stance.
The initial paragraphs of the article are fact based with occasional humour such as 'waited there so long they eventually ordered a KFC meal, it has been claimed' as to make relation with the reader and entice them into the remainder of the article. The middle section of the article is heavily populated with images and reiteration of facts such as how the assassination happened, where it took place and the back stories that lead to possible reasons the attack could have happened 'The 46-year-old, who had branded his younger brother's regime a 'joke' . It is not until the end of the article that there is direct speech taken from interviews with primary definers, leaving the elaborate coding until the end of the article allows readers that may wish to see another dimension the article, to do so and leaving those who may not as readily understand elaborate coding with the important information needed to formulate an opinion about the article in the rest of the report.
Sentence construction is an integral part of this article and fluctuates throughout to help the reader
understand the unfurling events, simple sentences such as 'Earlier reports suggested Jong-Nam was targeted by two suspected female North Korean operatives who apparently attacked him from behind with poison spray' inform the reader of what and how it happened, this restricted coding enables people from all backgrounds to read and understand without being bombarded by political jargon.
*ARTICLE 2 –
http://www.celebsnow.co.uk/celebrity-news/paul-burrell-gay-engaged-645483
This particular article originated from CelebNow, a publication website whom specialise in celebrity gossip and fashion news stories - the serves the purpose to inform the audience of Mr Burrell's engagement to his lawyer boyfriend after splitting from his wife after thirty two years of marriage . The story covers the revelation that former royal butler has ended his marriage to pursue a relationship with his boyfriend, after coming out as gay after 32 years of marriage. The general tone of the article is ambivalent, showing no real interest in the engagement of the two, even biting in some areas when talking about Burrell 'Keeping secrets of his own from the public' and upon commenting on the fact he has left his wife to pursue a new relationship. In the headline of the article emotive language such as 'reveal' has been used to pique the interest of the audience, this paired with the nature of the articles common with this publication infers that something exclusive is going to be revealed. Readers of magazines such as Now are primarily female whom stereo-typically are more inquisitive when it comes to celebrity gossip therefore using this language will engage them without having to read the main body copy.
As said previously in parts of the article the tone changes to biting, the quotation 'after nearly three decades of marriage; they share two children' shows that the journalist who has written the article is against Burrells marriage and is therefore posing the article as a sympathetic piece towards the divorcee. This sensationalist language is used to provoke a reaction out of the audience reading the magazine feature. The length of the article is reflective of the C2DE social grading of which it is aimed at, the use of simple sentences such as 'Paul will marry boyfriend Graham in April - months after divorcing his ex-wife of 32 years' gives the audience a basic summary of the article without using elaborate coding which is more favoured in magazines and newspapers geared toward ABC1 , or affluent achievers who stereo-typically wouldn't be as interested in a gossip magazine.
In relation to the length of the article, the majority of where story is missing is made up with images related to the text which gives visual aid when it comes to understanding the past of royal butler Paul Burrell, using images from popular television show ' I'm a Celebrity Get Me Out Of Here' is relative as those who read gossip magazines would generally indulge in reality TV shows such as the aforementioned therefore are targeting a captive audience, knowing that those reading may already recognise Mr Burrell from elsewhere making the 'reveal' all the more enticing.
Because of the nature of the magazine, there is no political bias and the story line is not relevant to politics of any sort.
The headline of the article uses positive emotive language such as 'congrats' and 'engaged' appeals directly to the target audience of the gossip magazine, colloquialisms such as 'congrats' are a form of restricted coding which allows the reader to understand the article in a way which is suited to them. In the following sentences, juxtaposing language is used such as 'keeping secrets' and 'revealed' to keep with the conventions of the magazine , this leads the reader to believe the content on Mr Burrell
is exclusive to them. This is a clever technique as in the headline positive emotive language has been used to pique the interest of the reader however when the tone changes, in a disapproving manner , as does the choice of language – this is what is expected of this type of magazine therefore will be understood and appreciated by their readers.
*ARTICLE 3 –
http://lifestyle.one/heat/celebrity/news/stavros-flatley-arrest-cannabis/
This small news article about the arrest of part of the Stavros Flatley duo originated from Heat magazine, a publication common for its gossip story lines and population amongst particularly young women part of the C2DE social grading. The articles purpose is to inform and explain to the reader about the situation the talent show star has found himself a part of and to give the father of Lagi Demetriou a chance to plead his son's innocence. The general tone of the article intimate, appealing directly to the audience and informing them of this revelation with no cynical undertone to the alleged drug factory. Throughout the small article a large majority of the body copy is made up of direct speech which gives a personal feel to the article as though the conversation is being directed toward the reader for example "We are determined to prove his innocence." - This quotation from the family appeals to the stereotypical reader of this sort of magazine as it is though they become a part of the drama.
Because the story that has been reported upon is controversial, there are many bits of the story placed in inverted commas as to suggest their validity such as '50k cannabis factory' and 'alleged' which gives a doubtful tone in favour of the twenty year old 'star' and his family. This magazine publication is aimed toward the C2DE social grading which is reflected in the way that it is written, there is little advanced language and is a clear example of restricted coding which is intended to make it easier for the reader to understand. The article is quite brisk, presenting the reader with the story and then leaving them to make their own decisions on what to believe, which in a sense gives us this peer to peer mode of address as there is no educating underlying tone. There is no political bias to this article due to the story on which is being reported, that being said there is a form of bias being used toward Mr Demetriou as the journalist writing the article has done so in a way which leaves us sympathising with the young man – cleverly the journalist responsible for this article has chosen accompanying images which show Lagi Demetriou as a young boy, by doing this, the audience are then coerced into believing the man innocent of what he has been accused of simply because they still see him as the young boy on the prime time television show. By reporting on a story such as this, Heat magazine has already appealed to its target audience, knowing that primarily females of the C2DE social grading will already support the stance in which the article has taken , supporting the accused as he was a part of the hit reality talent show 'Britain's got talent' which appeals to a similar demographic.
In the headline of the article, the man's family are described as being 'devastated' by his arrest, language of a similar ilk is used throughout such as 'innocence' and 'accusations' to provoke an emotional response from the reader and presumably their support as the family are convinced 'he had nothing to do with this' . The article is very short in length, this is most likely to connote the dismissal of such a preposterous allegation as should this be a story the journalist deemed to be true, it is highly likely that they would go into considerable depths and gather information from primary
definers who would know the ins and outs of the case – by only using the families opinions and statements, it shows there are no legal implications yet that prove Lagi Demetriou guilty.
ARTICLE 4 –
https://www.theguardian.com/uk-news/2017/mar/06/theresa-may-paves-way-for-new-generation-of-grammar-schools
This article is featured in The guardian, a newspaper favoured by the ABC1 social grading due to its political heavy content and elaborate coding favoured by affluent achievers. The purpose of the article is to inform and explore the issues that the government will face when Phillip Hammond 'will plough £320m' into expanding the governments free schooling programme. We are made aware of the articles purpose when looking at sentences such as 'The chancellor will underline the government’s focus on selective education by also extending free public transport for the poorest children to grammar schools' as it tells the audience directly of plans in place to aid the idea of the new free government run schools. The tone of the article is generally cynical in the sense that i believe the journalist writing the article does not fully agree with the proposal specifically with the repetition of the word 'insisted' which gives the impression to the reader that this may not be as straight forward as Theresa May and Phillip Hammond are trying to convey.
Because of the target audience for the newspaper, the language which has been used throughout the article is very complex, using considerable amounts of political jargon in order to explain as clearly and professionally as possible the stance in which this should leave the reader should their own children or grandchildren be intended to attend one of these government funded grammar schools as planned in 2020. In addition to this , it is heavily reliant upon the target audience understanding the restricted coding as there are very little visual aids to support which could further elaborate upon the content of the article. As the subject of discussion is one of political nature, this is reflected in its length relying upon its reader’s interest in the subject and the stereotypical nature of a person in the ABC1 social grading.
The article has a clear political left wing bias due to its questioning of the prime minister whom is profoundly right wing, this is made prominent when highlighting the 'immediate backlash' that arose after the proposed plans were made public - should the article be right wing, it would presumably be fully supportive of governments decisions. Complex sentences such as “Over the last six years, we have overseen a revolution in our schools system and we have raised standards and opportunity, but there is much more to do.” relate directly to the audience as it is expected that reading a newspaper favoured by those in the ABC1 social grading, would have a high majority of educated readers that would understand this more complex format – this is in comparison to other newspaper publications such as The Sun which wouldn’t necessarily choose this method of communication as it might not be as easily understood by its stereotypically less professional audience.
ARTICLE 5 –
http://www.bbc.co.uk/news/technology-39187929
This article surrounding the legitimacy of social networking giant 'Facebook [s]' filtration system when it comes to sexually explicit images of children. The main point of the article is to inform the reader of a small experiment run by the BBC in which they posted provocative images of 16 years old children and groups named suggestively to imply indecent images. The overriding purpose of the article is to educate presumably the parents of young people of the dangers of filtering systems on social media sites therefore informing them of the dangers - this is shown in quotes from the BBC such as 'When provided with examples of the images, Facebook reported the BBC journalists involved to the police and cancelled plans for an interview' which outlines to the audience the irresponsibility of the officials in charge Facebook's publicity. The tone of the article is rather candid in areas however with good reason , revealing that 'Of the 100 images only 18 were removed.' , using facts in this way informs the reader and are purposefully used by the journalist to startle and aware the target audience.
Throughout there is an apparent use of emotive language in order to stress the importance of the subject the journalist is reporting upon for example 'paedophiles' , 'abuse' and 'exploitation' - this in turn provokes a very basic response as the topic is regarded abhorrent to most people and as a result will be at the forefront of the readers mind for the foreseeable meaning the articles content is likely to be passed on by word of mouth. In addition to this there is a heavy presence of direct speech from officials and the authorities which gives the article a personal feel , as though they are addressing the reader of the article directly . Doing this is particularly important when it comes to sensitive subjects as it means that the reader is more likely to read and understand the information they are being given. The majority of the article is written in elaborate coding as to connote the legal implications posed with possessing indecent images of children, however in sections where simple facts are being put across to the reader , it is restrictive to ensure that they are understood by anybody, of any social grading can understand the issue. In the headline of the article is purposefully shocking to engage the reader and educate them about the dangers of social media for young people, the words 'sexualised' and 'children' set the scene for the article as it were and then similar language choices which have been noted above have been used throughout to infer that this is an ongoing problem in society and as a result of Facebook failing to remove explicit content – is no closer to being resolved. The BBC has a high readership of the ABC1 social grading which is reflected in the length and nature of the article. In the establishing paragraphs of the story, most of the body copy is made up of statements and facts from primary definers for example 'more than 80% were not removed' this is directly appealing to the educated target audience who will appreciate the merit of statistical information over vague facts which are say found in gossip magazines.
However toward the middle of the article, the statistical information subsides and small snippets of basic information is bullet pointed which allows those who may not understand the initial elaborate coding. The BBC is a public service broadcaster meaning that the content that it provides is for everybody who chooses to read or watch it, therefore it is important that the article is given both aspects of elaborate and restrictive coding as this provides no limitations for the people reading meaning it will resonate with both people in the ABC1 social grading and C2DE despite the high readership figures of the former.
LO3 - Be able to research and plan content for an article.
Out of these potential ideas i believe the community article will be the most accessible, i will be able to gather a sufficient information about the issue from primary definers with ease - i can get both primary and secondary research from the council and from government run websites which will ensure the accuracy of the factual nature of the article. I belive this issue is current and important and will not die out of public opinion any time soon because of how relevant it is in society at present, the homelessness crisis is noticable by anybody who spends time in the city centre and therefore will be recieved by the readers and understood. Having known how this affects people as they go about their day in the town centre, it will be simple to get public opinion through methods of primary research such as questionaires and interviews because this is an issue that we are all aware of and not a niche subject that may only interest a few, therefore as part of news values this will be an unambiguous piece.
I believe there are multiple stances and article on homlessness can take, such as how it affects society, what are people doing to aid the crisis and what can we do to prevent this in future therefore i dont believe i will become at a loss as to what angle i can take toward engaging an audience.
News Values: what the general public prefer to see in the news in terms of what is 'valuable' to them. For example current political affairs. For a news story to be valuable, it needs to cause an effect on someone or a group of people.
LO3 : News values, Galtang and Ruge (1965)
- Frequency (how often something is in the news)
Death of Princess diana, at first there were reports on her tragic death which then spiralled into a web of conspriacy theories and has now adapted into talking about the legitimacy of her children in terms of her affairs. http://www.dailymail.co.uk/news/article-4306170/Princess-Diana-s-former-lover-James-Hewitt-speaks-out.html?ITO=1490
- Unambiguity ( reporting stories with fact )
http://www.bbc.co.uk/sport/rugby-union/39249287 reports on six nations with facts about scores and how each try came to happen in terms of game play.
- Meaningfulness and newsworthiness (relevance in terms or demographic in relation to news stories)
http://www.ok.co.uk/lifestyle/fashion/1025270/itv-viewers-think-holly-willoughbys-floral-topshop-dress-on-this-morning-is-too-old-for-her This magazine is aimed at a younger target audience in the C2DE social grading this is reflected in the article as they are discussing a clothing line popular with young people 'topshop' and a reality TV star that most young women know of Holly Willoughby.
- Consonance (agreement of ideology/meaning)
Stories that you begin to believe or support due to them being reported several times - this makes them seem more reliable in the eyes of the public.
https://www.thesun.co.uk/news/3085122/st-maarten-landing-video-shows-plane-nearly-crashing-into-sea/
http://www.dailymail.co.uk/travel/travel_news/article-4278584/Jaw-dropping-footage-plane-flying-just-beachgoers.html
http://www.9news.com.au/world/2017/03/12/14/15/plane-pulls-out-of-landing-attempt-at-notorious-sint-marteens-princess-juliana-international-airport- Unexpectedness
https://www.theguardian.com/football/2016/may/02/leicester-city-win-the-premier-league-title-after-fairytale-season -Leicester city won the premier league despite much disbelief
- Reference to elites (royal family , actors, sporting personalities, musicians , politicians , local government officials)
http://www.dailymail.co.uk/news/article-4310506/William-skis-rest-royal-family-attend-service.html
- Personalisation ( when journalists try to directly link content to readers). when a journalist uses rhetorical questions or personal pronouns to reach an audinece or giving the impression that they are revealing more about an elites lifestyle that the reader may now already know.
http://www.dailymail.co.uk/tvshowbiz/article-4311528/Kim-Kardashian-Kanye-Kourtney-Rob-Caitlyn.html
Reader learns more about the private life of kardashian and west.
- Negativity ( Bad news in the media )
http://www.dailymail.co.uk/news/article-4311952/Former-private-schoolgirl-23-leaving-club.html
- Threshold ( the amount of superlatives or clear hyperbole of statement) appears generally on the front cover of newspapers.
Used to catch the attention of the different demographics for different articles - these are generally audacious or down right bizarre in order to have an effect.
LO4- Be able to write and edit a news article for an identified purpose.
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In order to improve my article i need to attend to any issues with grammar and wording of particular sentences to ensure they stay elaborately coded.
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HAVE WE BECOME AT HOME WITH THE SUFFERING OF OTHERS?
With housing being scarcely accessible as it has been for many years, and the ever growing concern of degrading social systems in Sheffield - Homelessness is inevitably on the rise. When asked if , you , citizens of Sheffield see homelessness as a growing concern 94% said they believe it is, which begs the question, 'What are we doing to help?'.
At this given time it is predicted that there are around 1 million homeless people in the entirety of the UK, whether that be sleeping rough in doorways or struggling to find permenant housing solutions rely on hostels and squats to offer some hope of security, safety and comfort all year round. Prior to the festive season of 2017 , as a community we outwardly appeared to take a derisory approach to those huddled in doorways begging for food or loose change - therefore showed little interest to procure a relationship with those most in need. In November 2016 , a number of homeless people rallied round to support eachother in developing a safe 'Tent city' from which they could build a caring community and branch out to other, more fortunate people via social media. This act of solidarity caused an online frenzy of people debating the effectiveness of the fund raising and resource gathering and others like yourselfs making extensive effort to pool resources either through direct contact with those at the Park Hill tent site or through food banks and shelters due to the hightened awareness of how tough life is through the winter months for those struggling to find shelter.
When asked , 100% of Sheffield residents said that they didn't believe that they had enough information and support to reach out and assist those in need in our own city - which I'm sure you will agree is a rather alarming figure.
article draft 2
HAVE WE BECOME AT HOME WITH THE SUFFERING OF OTHERS?
Over the past twenty years it has become harder and harder for those in need to access housing. This combined with the ever- growing concern of degrading social services in Sheffield means that homelessness is inevitably on the rise in the city. When asked if , you , citizens of Sheffield see homelessness as a growing concern 94% said they believe it is, which begs the question, 'What are we doing to help?'.
At this given time it is predicted that there are around 1 million homeless people in the entirety of the UK, whether that be sleeping rough in doorways or struggling to find permanant housing solutions rely on hostels and squats to offer some hope of security, safety and comfort all year round. Prior to the festive season of 2017 , as a community we outwardly appeared to take a derisory approach to those huddled in doorways begging for food or loose change - therefore showed little interest to procure a relationship with those most in need. In November 2016 , a number of homeless people rallied round to support each other in developing a safe 'Tent city' from which they could build a caring community and branch out to other, more fortunate people via social media. This act of solidarity caused an online frenzy of people debating the effectiveness of the fund raising and resource gathering and others like yourselves making extensive effort to pool resources either through direct contact with those at the Park Hill tent site or through food banks and shelters due to the hightened awareness of how tough life is through the winter months for those struggling to find shelter.
As high levels of unemployment continue to rise, Sheffield's housing problem continues to grow.It is widely thought that the lack of ability to pay or gain social help rent is at the epicentre of the problem . 1 in 4 people experience mental health issues according to leading mental health specialists 'Mind' and this statistic as said by officials at Sheffield City Council this is one of the primary reasons for the increasing numbers of entrenched homeless that are slipping through the already fragile system in place to support this.
When asked , 100% of Sheffield residents said that they didn't believe that they had enough information and support to reach out and assist those in need in our own city - which I'm sure you will agree is a rather alarming figure. This would imply that more needs to be done by the council to make people more aware of the things they can do to aid the homeless community.
Unbeknownst to many , there are Multiple charities based right here in Sheffield which are aimed at supporting and improving the lives of those who as a result of unforseen circumstances have found themselves on the streets, The New Hope Food Bank for example. They work tirelessly alongside communities, Supermarkets and local primary and secondary schools to provide 'emergency food to individuals and families who are in short term crisis' - For this to work as efficiently as possible, the food bank provide a prescribed shopping list to volunteers of non perishable items , once recieved they package them up and distribute them to those most in need . This selfless act of kindness provides substancial meals for those who may otherwise go without and has been running now seamlessly for some time even offering a helping hand to those who want to assist but dont yet know how - Giving guidence on their website and social media page to keep up with the ever growing demand.
All this is happening on our doorsteps but were we made aware?
The Sheffield Cathedral Archer project are also striving for the same excellence by providing similar food 'care packages' to support those sleeping rough, even the entrenched who possibly due to alarming mental health figures are those most at risk. For ways to get involved they too post regular updates on their websites and social media pages with sections such as 'what we are short of' and opportunities to give monetary donations , which ensures the money being spent is done so on practical things aimed at improving the lives of those most in need.
If you yourself are concerned about the wellfare of somebody on the streets it is important you speak out and contact directly someone who is onside to help:
The archer project - 0114 2636970 or email Cap.reception@archerproject.org.uk
The New Hope Food Bank - 07939950713 or email michelle@NewHopeFoodBank.org.uk
The sheffield samaritans - 0114 2724010
Shelter - 0808 800 444
and for specialist advice for young people
Safe @ last - 01909 566977
All this is happening on our doorsteps but were we made aware?
The Sheffield Cathedral Archer project are also striving for the same excellence by providing similar food 'care packages' to support those sleeping rough, even the entrenched who possibly due to alarming mental health figures are those most at risk. For ways to get involved they too post regular updates on their websites and social media pages with sections such as 'what we are short of' and opportunities to give monetary donations , which ensures the money being spent is done so on practical things aimed at improving the lives of those most in need.
If you yourself are concerned about the wellfare of somebody on the streets it is important you speak out and contact directly someone who is onside to help:
The archer project - 0114 2636970 or email Cap.reception@archerproject.org.uk
The New Hope Food Bank - 07939950713 or email michelle@NewHopeFoodBank.org.uk
The sheffield samaritans - 0114 2724010
Shelter - 0808 800 444
and for specialist advice for young people
Safe @ last - 01909 566977
LO4 - Mode Of Address and Structure
The general purpose of my article is to inform my target audience of the issue Sheffield has with homelessness if they were not already aware, and to further broaden their knowledge on ways in which they can personally assist. For this article i have specifically written for both male and females aged 16-45 as they are most likely to find themselves directly in contact with the homeless when attending schools and buisnesses in the city centre and surrounding areas. This is one of the primary reasons that the article has been written with carefully selected language (coded elaborately) as articles such as these which feature in formal publications are favoured by the above demographic. In addition to this emotive language choices such as 'selfless', 'kindness' and 'begging' are used to provoke a response from the above people as it is seen that they are those most able to assist what with being part of the ABC1 demographic with a higher amount of disposable income. These kind of language choices are preferred by news paper publications who appeal to a similar target audience such as the Telegraph or Independent.
Because of the target audience I am aiming to appeal to with this Newspaper article, I have used a variety of sentence structures, giving subordinate clauses much presence throughout which helps with the elaborate coding i have used as part of a convention of this kind of article. To reinforce my points and to show the use of both primary and secondary research i have included jargon such as 'entrenched' which would rely on the reader to have knowledge on homelessness prior to reading the article, which is likely as i am aiming to appeal to educated, affluent achievers.
The tone changes throughout the article from informative what with giving the primary information about homelessness , including statistical information from primary definers to altruistic when giving the general public and target audience foreground for how they can assist. This approach can give the target audience the information they need in order to formulate an opinion on the topic , then change to a more converastional tone which gives the reader opportunity to act on the information they have been given.
Because of the target audience I am aiming to appeal to with this Newspaper article, I have used a variety of sentence structures, giving subordinate clauses much presence throughout which helps with the elaborate coding i have used as part of a convention of this kind of article. To reinforce my points and to show the use of both primary and secondary research i have included jargon such as 'entrenched' which would rely on the reader to have knowledge on homelessness prior to reading the article, which is likely as i am aiming to appeal to educated, affluent achievers.
The tone changes throughout the article from informative what with giving the primary information about homelessness , including statistical information from primary definers to altruistic when giving the general public and target audience foreground for how they can assist. This approach can give the target audience the information they need in order to formulate an opinion on the topic , then change to a more converastional tone which gives the reader opportunity to act on the information they have been given.
LO4- Regulation
When constructing this article i took into great consideration IPSO's editors code of practice, this was to ensure that the final product was in no way harmful , offensive and I would not be threatened with libel action. Because my article has commented on charities which aid the homelessness, it is important that the information is as accurate as possible therefore during both primary and secondary research I took information directly from these charities, meaning all statistical information is reliable due to it's origin - '1 in 4 people experience mental health issues' this came directly from the Mind informative webpage therefore keeps within this code of practice.The article does not contain any information on specific cases of homelessness therefore cannot be an intrusion of privacy, rather than using case studies I have spoken about the issue as a national concern to avoid being in breach of this code - this is reflected in the quote ' There are around 1 million homeless people in the entirety of the uk' , this does not use the name or location of a person or group of people.
For my research I contacted Sheffield City Coucil for information about how they are dealing with the homelessness crisis in sheffield , as part of this i contacted the enquirys board under the freedom of information act and requested the material from a recent meeting on the matter. I then analysed this information and took from it specific important details that would aid my article. Because this information is free for access by anybody, it isn't classed as a confidential source which if it was could put me in direct breach of the confidential information code of practice. I have also quoted within the article that Sheffield City Council gave this information by saying 'as said by sheffield city council this is one of the primary reasons for the increasing numbera of entrenched homeless'.
In addition to this there is no information within the article which could obstruct an on going trial in the area which is one of the most important editors codes of practice - this means that my article in no way could be held responsible for the skewing of a legal trial.
Because my article would be distributed online it would have to abide by Ipso's editors code of practice and W3C standards as it would be easily accessible by anybody looking on the web. As part of W3C standards, it would be important to make sure that the article online is accessible for everybody including those with impairments. To do so it would be important that there are multiple formats available for the article such as language choices for those who english is not their first language, a larger font for those with visual impairments and even an audio copy for those who are unable to see the print at all.
For my research I contacted Sheffield City Coucil for information about how they are dealing with the homelessness crisis in sheffield , as part of this i contacted the enquirys board under the freedom of information act and requested the material from a recent meeting on the matter. I then analysed this information and took from it specific important details that would aid my article. Because this information is free for access by anybody, it isn't classed as a confidential source which if it was could put me in direct breach of the confidential information code of practice. I have also quoted within the article that Sheffield City Council gave this information by saying 'as said by sheffield city council this is one of the primary reasons for the increasing numbera of entrenched homeless'.
In addition to this there is no information within the article which could obstruct an on going trial in the area which is one of the most important editors codes of practice - this means that my article in no way could be held responsible for the skewing of a legal trial.
Because my article would be distributed online it would have to abide by Ipso's editors code of practice and W3C standards as it would be easily accessible by anybody looking on the web. As part of W3C standards, it would be important to make sure that the article online is accessible for everybody including those with impairments. To do so it would be important that there are multiple formats available for the article such as language choices for those who english is not their first language, a larger font for those with visual impairments and even an audio copy for those who are unable to see the print at all.
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